Quant UX Training

Instructor: Alaina Talboy PhD, Senior UX Research Manager
August 11-14, 2025 at Seattle University (9:30a-12:30p daily; before the Choice Modeling class below)

A great survey can capture insights to inform strategic decision-making, product development, marketing, and customer experience. But it takes more than just a series of questions to get there!

In this in-person, four-session masterclass, we’ll dive into the science of quantitative survey design for UX researchers. You’ll learn how to transform abstract questions into measurable variables, balance stakeholder demands with methodological rigor, and understand when a well-placed qualitative question can reveal what the numbers can’t. Whether you’re fluent in quant or just getting started, you’ll walk away with a sharper survey toolkit and more confidence in your methods.

Early Bird Registration is $950 until July 1, 2025 ($1150 after July 1).

For details and registration, visit Survey Design Master Class on TicketStripe

Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs
Instructor: Chris Chapman PhD, President, Quant UX Association; Co-Chair, Quant UX Con
August 11-14, 2025 at Seattle University (1:30p-4:30p daily; after the Surveys Master Class above)

In this in-person course, you’ll learn hands-on how to run effective Choice-Based Conjoint Analysis and MaxDiff surveys. The 4 day workshop provides a complete and practical introduction to choice modeling surveys for industry researchers. You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using the Sawtooth Discover survey platform.

Early Bird Registration is $950 until July 1, 2025 ($1150 after July 1).

For more details, see the complete Choice Modeling Master Class Description.
To register, visit Choice Modeling Master Class on TicketStripe